How often has a salesperson told you that you should not buy what you were asking for? How often has your IT-service provider told you should not develop what you desire? I am sure not as often as they should have.
What sustainability stands for?
Sustainability is one of the largest global trends, and it is growing. There is genuinely an alarming need as our consumption today is about 1,75 vs. the Earth carrying consumption. Hence people increasingly focus on reducing their carbon footprint, extending the lifespan of products, and shifting toward sustainable choices in everything they do.
As governments and communities are pushing this agenda as well, sustainability is starting to be economically attractive. Circular economy has a conservative estimated economic value of 4 500 000 000 000 USD by 2030. That is quite a carrot.
Sustainability has become technically feasible, thanks to contemporary digital, physical, and biological tech. Therefore, it is rather surprising that digital maturity in this field is relatively low. Businesses that focus on sustainability have put most of their effort into improving efficiency and reporting.
There has been less effort in building new digital, sustainable services apart from the first wave of sharing services, surplus food shops, and alike. These are a great beginning and are laying the foundation. It is high time to focus on sustainable solutions built on data, revealing new ways to meet customer needs and a profound understanding of longer-term impacts.
The flip side of the coin is that digital services account for 3,8% of carbon dioxide emissions globally, which is more than Japan and four times more than France. So, it does matter what you develop and how. Anders Innovations is committed to avoiding digital waste.
Anders does sustainable software by combining business concept understanding, digital vision, agile development, and DevOps. We use the tech that suits our customers’ needs, keeps development expenses reasonable, and solutions sustainable. For us, this is much more than re-using code. This is what we breathe.
Sustainability as a default
But there is an even more radical angle to reduce digital waste. It is starting with a NO. Not every line of code should be written; not every app should be developed, and not every solution should be created. Sustainability starts with sales having the guts to refuse a request from a potential customer and have a dialogue instead. And this is exactly why I have joined Anders as a Sales and Consulting Director.
I have worked in large global firms, fintech, and as an entrepreneur for twenty years: innovating, digitalizing and growing business. Ander Innovations is a fantastic IT-firm with incredible talent and massive growth opportunities – and a weird corporate culture I truly enjoy. It is amazing to be a part of this success story making Anders more international and helping our customers to become more sustainable.
If you don’t know where you are going, any road will get you there. But if you share our mission and can take an occasional NO - let’s talk, select a road to take, and share our paths for a while.
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