No carriers are alike, just as no customers are alike. It is therefore a wise move for online shops to use different carriers’ services, when they are sending parcels to customers.
“80-90% of the customer experience depends on the delivery. It shows immediately on our customer satisfaction surveys, if the delivery has met the customer’s expectations”, Customer Experience Manager at Bilka.dk, Kasper Kristensen, says.
Bilka.dk goes the extra mile to ensure a good experience. They know from experience that good delivery services combined with product advice increase conversions. In general online shops should consider offering more delivery options that suit their customers. A recent study shows the importance of convenient delivery options among consumers.
A recent study shows that 90% of young consumers age 18-24 would shop more online more often if they were in control of more convenient delivery options. The statistics decreases a little with age to 83% at 25-34 year olds and 73% at 35-45.
This means that offering a selection of several convenient delivery options is a key competitive advantage for online shops, when trying to increase sales and win new customers.
Steffen Pasgaard follows up:
“It is not only crucial to choose the right carrier in regard to the type of your shipments, but also in relation to the end customer’s requirements and expectations regarding delivery. Each customer has his opinion on what a good delivery is. Moreover, the variety in services from different carriers is great, and they thereby support the different contexts of an online shopper. It is about finding just the right carrier who can match both the product type and customer context and expectations.”
- Consignor is developer and provider of the Delivery Management software platform Consignor containing the world’s largest carrier library
- Consignor’s customers use in average 2.8 carriers for their shipments
Consignor is a partner of Anders Innovations and their subsidiary Shuup.