Our February events so far have been all about onlinebusiness andencouraging young entrepreneurs.
In January, Ministry of Employment and the Economy’s work group on the future of digital economy proposed a decade-long growth program for Finland.
Growth will be sought in the perspective of the digital age. Business models based on new technology have proven to be the most effective way to increase business competitiveness and economic growth.
Perspectives on e-business
The report’s conclusions seem rational. Yet this begs the question, how to build successful business models on top of modern online technologies?
Answers to this question were presented in two Anders Inno’s events, organized in February.
On Friday February 8th industry experts and e-business companies met at an event organized by Anders Inno in Ruoholahti, Helsinki.
The event’s theme was online business management as part of the company’s business processes. The subject was approached from different perspectives.
Anders Inno’s Vice President Hanna Kivelä presented some ideas on how transform customer encounters to euros and build profitable customer relationships. She also presented some ideas on e-business benchmark analysis.
Executive Director of Internet Industry Finland (Verkkoteollisuus ry), Heikki Halme, told the latest news from his association.
Marketing and sales practices specialist Mika Rautiainen, CEO of Funnell Oy, illustrated how online business marketing and sales are executed in unison with the company’s other business processes.
Operating of the media company Kotimaa, Jarmo Lipiäinen, shared some insights on Kotimaa’s experiences on the digitalisation of the industry. Digitalisation has affected the media sector very drastically over the last 10-15 years, but it has also provided opportunities for new business.